Deep down, we knew it was coming. It was only a matter of time before stores would inch their opening hours--and those tantalizing Black Friday specials--closer and closer to midnight. Once there, it was a just a bleep to Thanksgiving evening.
Americans have been outspoken about the sacrilege of shopping on the national holiday dedicated to gratitude, abundance, and goofy relatives. Facebook campaigns have been mounted to instill guilt into the would-be defectors. Lists of stores that will remain closed ("so our employees can be with their families") are widely circulated. We're reminded that that the pure-of-heart will hold out until the respectable hour of 4 am on Black Friday.
Let's think back to a couple of similar drastic changes that were supposed to have rocked our moral foundations. Remember when:
- Everything was closed on Sunday? Everything. Blue laws meant we couldn't buy a loaf of bread, a gallon of gas, a fifth of whiskey, or a cute sweater. People had to plan ahead, make do, or go without. The thought was that Sundays were meant for piety and family. Clearly the enforcers never spent endless Sunday afternoons with crabby toddlers, moody teens, or bored spouses. When the shift finally occurred in the early 70s, we were liberated. Off we ran, and never looked back.
- Other national holidays were "shop-free" as well? I happily recall going to Yorktown Center with my mother and Louise Shannon on New Year's Day. It was the first year the mall brazenly announced it would be open on a day traditionally reserved for hangovers and college bowl games. We were giddy at the prospect of being allowed to spend money on a holiday. Now, of course, there are simply routine 30%-off sales on Presidents Day, Memorial Day, Independence Day, Labor Day...
And then there's Amazon.com. Heck, the entire Wide World Web is one big marketplace. Black Friday deals have been offered for weeks. I know--my AmEx card has been getting a daily workout. The bargains are real and the trend for free shipping makes online ordering irresistible. Yes, even on Thanksgiving. All. Day.
We can argue that shopping on Thanksgiving takes people from their homes and families. It diminishes the meaning of the day. It forces premature preparation for Christmas, we claim...despite the fact that Christmas has been evident since October and probably half of us already have the tree up. And what about the folks who have always worked on Thanksgiving? Police, firemen, nurses, pilots, and football players?
Speaking of football, I don't recall any mention of the sport being played by Pilgrims and Indians. When Thanksgiving football began in 1876, was there a national protest? I can't find any records of "Football? Hell no! We prefer to sit around the hearth for hours and hear about Grandma's bunions." Or were the women simply relieved to have men out of the way and quickly endorsed it? Doesn't matter, Americans made room for football and it's an indisputable part of the day now.
Though it may seem that way, I'm not urging you to leap from the table and race to the mall. Or forego any of your traditions. But Thanksgiving shopping is here to stay. And it will continue to creep further into the day, right up to "Macy's Parade" and "Turkey's-in-the-Oven" Doorbusters. Go or don't go. Personal choice. That's the American way.
But...after the leftovers are put away, the dishes are done, and nutty Uncle Harold has finally left...maybe it wouldn't hurt to get some fresh air and see if we can snag a couple of items on the list. After all, Thanksgiving is really over at that point, right?
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